La Famiglia, and the ABC’s of Winemaking

Here at this 50th annual Vinitaly, I am reflecting on family, traditions, values, and the land that is Italy. Let’s face it, this country is one of the world’s most industrial, and it has a unique model to propose: the small- and medium-sized business. There are 4.4 million companies in Italy with less than 250 employees, accounting for 70% of all Italian business.

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If the Appennines are the backbone of Italy geographically, small- and medium-sized family-run businesses are the backbone of the Italian economy.

The wine sector is a perfect demonstration of this. These days at Vinitaly, you see generations working side by side – sometimes 3 of them together! – to promote the bounty of their terroir, the family vintage. It is an impressive sight, and there is something to be learned from this generational cooperation.

They love their land. They know how to produce an exellent vintage, they take pride in their work, although there is great humility among those who work the land, and who know that Mother Nature always has the last word.

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Here’s my Italian Wine Families Alphabet for 2016:

A – Antinori, Tuscany
B – Boscaini (Masi), Veneto
C – Chiarlo, Piedmont
D – Damilano, Piedmont
E – Elena Walch, Alto Adige
F – Frescobaldi, Tuscany
G – Gaja, Piedmont
H – Hofstatter, Alto Adige
I – …
L – Lungarotti, Umbria
M – Maci (Cantina Due Palme), Puglia
N – Nino Negri, Lombardy
O – …
P – Pio Cesare, Piedmont
Q – …
R – Rallo (Donnafugata), Sicily
S – Santarelli (Casale del Giglio), Lazio
T – Tasca d’Almerita, Sicily
U – Umani Ronchi (Marche and Abruzzo)
V – Vietti, Piedmont
Z – Zonin, Veneto

The road to true success is long and wrought with hardship. But these families have shown that hard work and determination, not to mention pride in your roots and the ability to pass that down from generation to generation, pay off.

Who will be on the 2017 list?

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Suzanne Branciforte

has one foot firmly planted on either continent
is New York born and Harvard educated
is Italian and American and Italian-American
has resided on the Italian Riviera for the past 15 years
has a Masters degree and a Ph.D. from UCLA
is a writer, translator and interpreter
interpreted for the President of the Bundesbank and Nobel Prize winning economists and authors
is the author of the international best-selling textbook Parliamo italiano!
has lived extensively in California, France and Italy
knows that good wine doesn’t grow in ugly places
is convinced that living is your greatest work of art