Finire in bellezza… The Beautiful Finish to Vinitaly

In Italian we say it is important to finire in bellezza, that is, to end things nicely, beautifully. It’s all about impressions and leaving a good taste in your mouth, so to speak. It’s what people remember, what they take away with them.

And we can say that Vinitaly 2014 certainly ended with a bang! The visit of the new Prime Minister, Matteo Renzi, Italy’s youngest ever – only 39 years old!

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The crowds pressed close as he toured the stands: Renzi at Vinitaly

Modest and practical, at one point Renzi introduces the Minister for Agricultural Policies, Martina, to Riccardo Turata of Simonit&Sirch, the Master Pruners of the Vines! Renzi, Martina and Turata

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It’s as if Renzi figures, why should anyone know that this guy is the Minister? He’s only been Minister for a couple of months, and we’re all under 40 anyway! This is not Italian style, but it’s a style I like!

So as the sun sets on Vinitaly 2014, we look toward the horizon and what the future can bring.

Evviva Vinitaly! Evviva Italian wine!

A beautiful finish…

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Suzanne Branciforte

has one foot firmly planted on either continent
is New York born and Harvard educated
is Italian and American and Italian-American
has resided on the Italian Riviera for the past 15 years
has a Masters degree and a Ph.D. from UCLA
is a writer, translator and interpreter
interpreted for the President of the Bundesbank and Nobel Prize winning economists and authors
is the author of the international best-selling textbook Parliamo italiano!
has lived extensively in California, France and Italy
knows that good wine doesn’t grow in ugly places
is convinced that living is your greatest work of art