In Italian we say it is important to finire in bellezza, that is, to end things nicely, beautifully. It’s all about impressions and leaving a good taste in your mouth, so to speak. It’s what people remember, what they take away with them.
And we can say that Vinitaly 2014 certainly ended with a bang! The visit of the new Prime Minister, Matteo Renzi, Italy’s youngest ever – only 39 years old!
The crowds pressed close as he toured the stands: Renzi at Vinitaly
Modest and practical, at one point Renzi introduces the Minister for Agricultural Policies, Martina, to Riccardo Turata of Simonit&Sirch, the Master Pruners of the Vines! Renzi, Martina and Turata
It’s as if Renzi figures, why should anyone know that this guy is the Minister? He’s only been Minister for a couple of months, and we’re all under 40 anyway! This is not Italian style, but it’s a style I like!
So as the sun sets on Vinitaly 2014, we look toward the horizon and what the future can bring.
Evviva Vinitaly! Evviva Italian wine!
A beautiful finish…